The Transparent Design

“Good Design is Obvious, Great Design is Transparent”

- Joe Sparano

Design is everywhere in our lives, from the clothes we wear to the cars we drive. We may not always be conscious of it, but design plays a significant role in how we experience the world around us. That’s the magic of great design — it’s transparent, and it blends in so well that you hardly notice it’s there.

And this philosophy is very evident in India, where design plays a critical role in shaping the country’s identity and culture. From the intricate patterns and bold colors of traditional textiles to the sleek, modern lines of contemporary architecture, India is a hotbed of design innovation and creativity.

Take the autorickshaw, for instance, that maybe you took for the commute today. These three-wheeled vehicles are omnipresent on Indian roads, and their design is a testament to the power of great design. The autorickshaw’s compact size, maneuverability, and affordability make it the perfect mode of transportation for millions of Indians.

But great design isn’t just limited to physical products — it can also be found in digital products and services. Take the Indian payments app, and how seamlessly they have become part of our day-to-day life. This app has revolutionized the way we make payments, and its design is a big reason why. The user-friendly interface, simple navigation, and seamless integration with other services make it a go-to service.

Even looking at the smallest segment of our day-to-day life but that makes a great impact if hindered a bit. I am talking about the humble traffic signal. Have you ever stopped to think about how much thought goes into the design of a traffic signal? The colors, the positioning, the timing, all of it has to be just right to ensure the smooth flow of traffic. And yet, we hardly ever notice it. That’s great design at work.

In conclusion, great design is all around us, and making a great impact on our lives. From autorickshaws to traffic signals to digital products and services, the power of great design to seamlessly blend into our lives is truly awe-inspiring. So the next time we come across a product or service that just seems to fit perfectly into our life, let’s take a moment to appreciate the power of great design — it’s truly a thing of beauty.